{"id":729,"date":"2026-04-27T20:17:11","date_gmt":"2026-04-27T18:17:11","guid":{"rendered":"https:\/\/zsconseils.com\/?p=729"},"modified":"2026-04-27T20:17:12","modified_gmt":"2026-04-27T18:17:12","slug":"info-news-n-110-paradigme-activisme-conquetes","status":"publish","type":"post","link":"https:\/\/zsconseils.com\/?p=729","title":{"rendered":"Info News N\u00b0 110 \u00a0Paradigme, Activisme, Conqu\u00eates"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Cette semaine nous entamons une nouvelle s\u00e9rie de newsletters dans la continuit\u00e9 des pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n

Nous souhaitons traiter les mots cl\u00e9s suivants : paradigme, influence, conqu\u00eates<\/p>\n\n\n\n

Nous avons choisi de nous int\u00e9resser aux dynamiques de conqu\u00eates de territoires. Pour cela nous prenons appui sur la production audiovisuelle \u00ab the last kingdom<\/em> \u00bb diffus\u00e9e sur la plateforme Netflix d\u00e9velopp\u00e9e par Stephen Butchard dont la premi\u00e8re saison a \u00e9t\u00e9 diffus\u00e9e en octobre  2015.<\/p>\n\n\n\n

Nous avons choisi de regarder \u00e0 notre tour les vikings des temps modernes. Ceux qui partent \u00e0 la conqu\u00eates de territoires r\u00e9els en \u00e9tant dans le monde virtuel. Nous pensons aux influenceurs politiques et aux activistes politiques d\u2019aujourd\u2019hui.<\/p>\n\n\n\n

Pour commencer, un paradigme, est un ensemble de r\u00e8gles, de croyances et de valeurs qui impactent notre vision du monde et notre fa\u00e7on de nous comporter. C’est le \u00ab\u00a0logiciel\u00a0\u00bb  mental install\u00e9 dans une soci\u00e9t\u00e9 donn\u00e9e. Par exemple, le paradigme du m\u00e9rite implique qu\u2019un effort m\u00e8ne \u00e0 une r\u00e9compense.<\/p>\n\n\n\n

Pour qu\u2019il y ait changement de paradigme, il faut que trois conditions se pr\u00e9sentent : les gens constatent une anomalie. Le m\u00e9rite ne parvient plus \u00e0 pr\u00e9munir contre la pr\u00e9carit\u00e9.  La deuxi\u00e8me condition qui doit \u00eatre visible est celle de la crise de la confiance. Si les personnes ne croient plus au r\u00e8gles en vigueur qui r\u00e9gissent le monde suite \u00e0 de nombreux scandales par exemple.  L\u2019apparition d\u2019un syst\u00e8me m\u00eame s\u2019il s\u2019agit d\u2019un mirage qui permettrait d\u2019obtenir plus rapidement des r\u00e9ponses.<\/p>\n\n\n\n

Le vecteur du changement peut \u00eatre l\u2019influence.<\/p>\n\n\n\n

L’influence est la capacit\u00e9 de modifier la perception ou le comportement d’autrui sans contrainte physique directe. Il existe plusieurs types d\u2019influence et donc d\u2019influenceurs. Nous nous focalisons sur l\u2019influence politique plus pr\u00e9cis\u00e9ment l\u2019activisme politique.<\/p>\n\n\n\n

L’Influence Politiquevise la gestion de la cit\u00e9 et la cr\u00e9ation de lois. Elle cherche le consensus ou la majorit\u00e9. Quant \u00e0 l\u2019activisme, elle permet d\u2019utiliser des leviers comme les m\u00e9dias, la rue ou encore les r\u00e9seaux sociaux pour introduire un changement radical ou sp\u00e9cifique.<\/p>\n\n\n\n

Dans notre contexte, l’activisme n’est plus une qu\u00eate de justice, mais le bras arm\u00e9 du Marketing de Pr\u00e9l\u00e8vement. On n’influence plus pour convaincre, on influence pour assi\u00e9ger.<\/p>\n\n\n\n

Dans cette situation et dans le cadre de cette infonews, nous pr\u00e9sentons le concept Ewe \u00ab Patapaa<\/strong> \u00bb. Tout comme les sagas nordiques racontaient la fureur des conqu\u00e9rants, la culture Ewe nous offre un mot pr\u00e9cis pour nommer cette \u00e9nergie qui renverse tout : le \u00ab Patapaa \u00bb.<\/p>\n\n\n\n

Il se d\u00e9finit comme une forme d\u2019effronterie agressive. C\u2019est l\u2019audace de celui qui impose et s\u2019impose par le bruit sans titre, sans l\u00e9gitimit\u00e9. C\u2019est un concept du peuple  Ewe<\/strong> pr\u00e9sent au Togo, au Ghana et au B\u00e9nin. ce terme d\u00e9signe une personne obstin\u00e9e, bagarreuse, ou qui n’a peur de rien. Par extension, cela d\u00e9crit quelqu’un qui cherche la confrontation ou qui impose sa volont\u00e9 avec force.<\/p>\n\n\n\n

L’expression \u00ab\u00a0Ewe Patapaa\u00a0\u00bb est souvent utilis\u00e9e pour d\u00e9crire un trait de caract\u00e8re sp\u00e9cifique ou un st\u00e9r\u00e9otype (parfois teint\u00e9 d’humour ou de fiert\u00e9) associ\u00e9 \u00e0 certains membres de la communaut\u00e9 Ewe. Elle renvoie \u00e0 : La r\u00e9silience et la t\u00e9nacit\u00e9 : Une personne qui ne se laisse pas marcher sur les pieds ;  au temp\u00e9rament \u00ab\u00a0feu\u00a0\u00bb :<\/strong> Une propension \u00e0 r\u00e9pondre vivement \u00e0 une injustice ou \u00e0 une provocation ; \u00e0 l\u2019audace  une forme d’intr\u00e9pidit\u00e9 face \u00e0 l’adversit\u00e9.<\/p>\n\n\n\n

Le terme \u00ab Patapaa<\/em> a gagn\u00e9 une visibilit\u00e9 internationale gr\u00e2ce \u00e0 la musique, notamment avec l’artiste ghan\u00e9en Patapaa et son hit viral One Corner<\/em>. Bien que l’artiste soit d’origine Fante, l’usage du mot dans la pop culture a renforc\u00e9 cette image de quelqu’un d’impr\u00e9visible, d’\u00e9nergique.<\/p>\n\n\n\n

Mais il rev\u00eat aussi une facette obscure lorsqu\u2019il permet \u00e0 celui qui en use de prendre le dessus dans une situation qui lui est d\u00e9favorable au d\u00e9part. Le \u00ab patapaa \u00bb lui permet de renverser les valeurs voire de changer le paradigme de d\u00e9part.  C\u2019est cette facette que nous souhaitons explorer dans la s\u00e9rie d\u2019infonews \u00e0 venir.<\/p>\n\n\n\n

Nous proposerons \u00e0 la fin une formule qui nous permettra de tester la solidit\u00e9 d\u2019un syst\u00e8me face \u00e0 cette nouvelle menace afin de savoir dans quelles mesures, une architecture ou configuration peut basculer et c\u00e9der face \u00e0 ce paradigme des temps modernes et sous quelles conditions elle peut r\u00e9sister.<\/p>\n\n\n\n

Ainsi dans les prochains jours, nous traiterons des th\u00e8mes suivants :<\/p>\n\n\n\n

Paradigme, activisme, croyance<\/p>\n\n\n\n

Paradigme, activisme, identit\u00e9<\/p>\n\n\n\n

Paradigme, activisme, parcours<\/p>\n\n\n\n

Paradigme, activisme, patrimoine<\/p>\n\n\n\n

Paradigme, activisme, travail<\/p>\n\n\n\n

Paradigme, activisme, lifestyle<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette semaine nous entamons une nouvelle s\u00e9rie de newsletters dans la continuit\u00e9 des pr\u00e9c\u00e9dentes. Nous souhaitons traiter les mots cl\u00e9s suivants : paradigme, influence, conqu\u00eates Nous avons choisi de nous int\u00e9resser aux dynamiques de conqu\u00eates de territoires. Pour cela nous prenons appui sur la production audiovisuelle \u00ab the last kingdom \u00bb diffus\u00e9e sur la plateforme Netflix d\u00e9velopp\u00e9e par […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12],"tags":[],"class_list":["post-729","post","type-post","status-publish","format-standard","hentry","category-newsletter-zs-conseils"],"yoast_head":"\nInfo News N\u00b0 110 \u00a0Paradigme, Activisme, Conqu\u00eates - zsconseils.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zsconseils.com\/?p=729\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Info News N\u00b0 110 \u00a0Paradigme, Activisme, Conqu\u00eates - zsconseils.com\" \/>\n<meta property=\"og:description\" content=\"Cette semaine nous entamons une nouvelle s\u00e9rie de newsletters dans la continuit\u00e9 des pr\u00e9c\u00e9dentes. Nous souhaitons traiter les mots cl\u00e9s suivants : paradigme, influence, conqu\u00eates Nous avons choisi de nous int\u00e9resser aux dynamiques de conqu\u00eates de territoires. 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